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What you
should seek in your link from another website
Websites that are ranked for the same keyword topic
as your site, or offer material, products or services that relates
to the keyword topic of your site, are the most valuable places to
place your text
link ad. If the advertiser's site is about office
furniture, for instance, you would look for sites that deal with
office furniture, business equipment, furniture, stationery,
computer desks etc.
It's best for you to stick with
the exact keywords for which you'd like to rank, but related words
and synonyms can also be helpful. If you're placing a lot of text
links, you might consider varying the copy to help prevent them
being filtered due to duplication. The keyword
furniture is related to suppliers, distributors, and
manufacturers. You would make sure you got a link from your supplier
or distributor, and even from the manufacturer in your product
category.
Optimizing your text links
Your text link ad should use your targeted words
in the title area. You might also use stemmed variations of
those words, and related words, in the description. Some text
link ads use keywords only within the anchor text, as in the
following two examples below:
Office Furniture
Office Business Supplies has all the office furniture
your company, business needs. All at discounted prices! |
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The
first example above uses keywords, related words and
synonyms. Your goal is to boost your search ranking, it’s as
simple as that!
The
second example above is far more powerful because
search engines analyze the text near hyperlinks to better
understand a link's true meaning. It's a complicated process,
but we won’t go into that right now! You may also use the link
title tag, however, if your link is out of place with the rest
of the links on that page, this may tip off the search engine
spidering that site, that your link is not a regular one.
To gain text link ad
placements,
contact us directly, If you
decide to use any other link broker apart from
linkedurl.com,
MAKE SURE you ask a few key questions before you make a
purchase:
- Make sure the site doesn't use tracking
code on the link, since tracking code identifies it as a
commercial link.
- Research whether the site has your targeted
keywords.
- Identify whether the
PageRank is on the low end or
high end of the stated PR level.
- You should identify the keywords for which
the site has rankings, and what those rankings are. If it
ranks 350th for its keywords, it will be unable to pass on
much, if any, value to you.
Obviously, link buying can be a tedious
process in the sense that you may not get much of a return on
your investment. However, some big companies with huge
advertising budgets may buy so many
text link ads that even if just
half of them work, they're going to do very well.
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